Is Google’s Competition Finally Catching Up?
Is the public starting to acknowledge that Google may not be the only option when it comes to search engines? Within the past week compete and comScore have released web search market share results for the month of June which seem to indicate that Google is indeed losing market share to its competitors.
According to the above results it appears Microsoft may have gained some web search market share at Google’s expense. At the moment it’s unclear if this is a trend that will continue into the future or if it is just a blip of some sort. However, there was some very good analysis at search engine land analyzing the compete results of last week in an article entitled Compete: Microsoft Gaining Searches; Live Search Club Giveaway Working.
Whatever the reason for the drop in search market share it definitely appears that Google will have a tougher time maintaining its dominance in search going into the future than it used to. The established search engines are retooling and making their search results more relevant and taking away the lead that Google had. It will be much harder in the future for Google to distinguish itself from the rest of the pack like it might have in the past. Also, it is inevitable that with so many unknown search engine challengers continuously appearing they will eventually manage to chip away and erode Google’s dominance. Only hindsight can tell you for sure but I am betting these results may be signaling the beginning of a new trend.